AIA and BCA Launch Prestige Pro, a US Dollar-Denominated Insurance Product
PT Bank Central Asia Tbk (BCA) and PT AIA Financial (AIA) have collaborated to initiate the Wealth Prestige Protection product, known as ‘Prestige Pro’, specifically for the High-Net-Worth (HNW) segment. This new life insurance or protection product is presented in US Dollar (USD) denominations. BCA and AIA hope this product will provide extensive benefits for customers in preparing financial guarantees for the future.
“When we talk about wealth, what often comes to mind are numbers, assets, or financial achievements. However, for individual financial segment customers, wealth has a much deeper meaning. Wealth is not just about what has been built today, but also about how to ensure that its value, vision, and benefits can continue to live and provide an impact for families and future generations,” said AIA President Director Harsya Prasetyo during the Prestige Pro launch event at the Kempinski Hotel, Jakarta, on Friday (2/10/2026).
Citing the official report titled Agility WealthLens 2026 Report—a study involving High-Net-Worth Individuals (HNWI) and Ultra-High-Net-Worth Individuals (UHNWI) in the Asia-Pacific region, including Indonesia—it was proven that the financial goals of the public are not solely about asset growth. The study shows that business continuity, financial freedom, health and well-being, and a comfortable retirement are proven to be primary priorities in people’s financial journeys.
“Ultimately, all these goals converge on one single thing, which is creating sustainability for families, workers, communities, and their loved ones. The report also shows that leaving a legacy for the family is one of the greatest concerns in retirement planning. Given that the HNW segment has many aspects that need to be passed on to the next generation, not just financially, but in the form of businesses and assets,” he explained.
Interestingly, Harsya noted that some respondents in the study have already prepared succession plans, including those still in their productive years. This indicates that HNW customers are highly aware of the importance of planning for the future long before the need actually arises.
However, he continued, at the same time, many still feel there is a protection gap, particularly in the aspect of protecting business continuity and family wealth. The public understands that building wealth takes a long time, thus requiring multi-layered preparation to avoid the impact of various risks.
“As customer needs evolve, we see a very real change in expectations within the HNW segment. HNW customers are increasingly aware of the importance of health and well-being. They are no longer just looking for standalone insurance products or investment solutions, but want a trusted advisor who understands their overall needs and can accompany them through every stage of their life journey, from health protection, accumulation, and wealth return, to inheritance planning and the process of transferring assets to the next generation,” he elaborated.
“This is what inspired AIA, together with our partner BCA, to present Prestige Pro. Prestige Pro is designed to meet the increasingly complex and visionary needs of customers,” he continued.
Harsya emphasised that Prestige Pro is a solution that not only provides protection but also helps provide peace of mind in maintaining the continuity of families, businesses, and the legacy built through years of hard work. He emphasised that AIA believes true success is not just about how much wealth has been created, but also about how well it is protected, developed, and passed on to the next generation.
“Through Prestige Pro, we want to be a trusted financial partner that accompanies customers through every stage of life. Helping them protect what is most precious, and realising a legacy that can continue to provide benefits across generations,” he said.