AI Transformation & Research Services Propel DBS Bank Indonesia's Wealth Management AUM to SGD 5.45 Billion
The landscape of the national banking industry has now shifted from merely providing liquidity facilities to becoming a strategic advisory partner for clients. PT Bank DBS Indonesia assesses that the competitive advantage of businesses and individuals amidst current global macroeconomic volatility is no longer solely measured by ease of access to conventional financing. Bank DBS Indonesia President Director Lim Chu Chong explained that the future value added of banking will be determined by the reliability in presenting deep research insights to help clients make precise and confident business decisions. This strategic direction has successfully boosted the performance of the bank’s wealth management business line. During the 2025 financial year, Bank DBS Indonesia recorded an 11% year-on-year growth in its wealth management and priority banking business, with total Assets Under Management reaching SGD 5.45 billion. “Banking has evolved to become more strategic, not just as a provider of financing, but also as a trusted partner that helps clients understand changes and capture new opportunities. The value of banking in the future is determined by the ability to provide insights for navigating economic dynamics,” Lim Chu Chong stated in an official release. To accelerate business penetration and strengthen the accuracy of market reviews for the DBS Research and CIO Insights portfolios, the Singapore-based regional banking giant is leveraging Artificial Intelligence automation. This advanced technology is injected into systems for mapping client transaction behaviour, personalising investment recommendations, and tightening early fraud detection systems. Uniquely, Lim emphasised that the massive implementation of Generative AI internally is not designed to cut employee numbers, but rather as an instrument to boost the productivity and competence of frontline staff. “Our human resources philosophy is ‘save our people, not jobs’. We utilise AI to create capacity and channel it into priority and growth areas,” Lim added. On the corporate expansion side, Bank DBS optimises its strong regional network in Asia to bridge domestic companies undertaking cross-border expansion. The industrial sectors that are the main focus of DBS’s financing radar include metals and mining, food and agriculture, infrastructure, renewable energy, and the technology sector. In line with strengthening market profitability, Bank DBS Indonesia remains committed to upholding the pillars of green financing and social responsibility. Through the DBS Foundation, the corporation has disbursed a total of over SGD 18.2 million in grants throughout the period from 2024 to the end of 2025. These humanitarian funds are fully allocated to support the operations of social enterprises and the empowerment of vulnerable community groups. This commitment is reinforced by employee volunteer movements through the People of Purpose programme, which successfully contributed more than 48,500 hours of social work throughout 2025 to educate communities on financial literacy, nutrition, and financial inclusion.