AI presents opportunity to boost productivity and creative economy

Creative Economy (Ekraf) Minister Teuku Riefky Harsya has stated that artificial intelligence (AI) represents a major opportunity to increase productivity and open up new creative economy spaces. “The government is encouraging the strengthening of human resource capacity while building a balanced AI governance framework between protection and innovation,” said Teuku Riefky in an official statement received in Jakarta on Friday. During a focus group discussion (FGD) entitled “AI and the Future of Indonesia’s Creative Economy: Between Innovation, Governance, and Justice for Creators” in Jakarta on Thursday (4/6), Teuku Riefky emphasised that the utilisation of AI must be accompanied by governance capable of protecting creators’ rights. Through this forum, the Ministry of Creative Economy gathered various inputs from stakeholders to ensure that AI governance in the creative economy sector can drive innovation, protect creators’ rights, and be adaptive to technological developments. These steps include enhancing AI literacy and ethics, drafting AI Utilisation Guidelines for the Creative Economy, and developing an AI Sandbox as a testing space for responsible AI use. He added that the government is also drafting a Copyright Bill, a Presidential Regulation draft concerning the National Artificial Intelligence Roadmap, and a Presidential Regulation draft on AI Ethics as the foundation for responsible AI development and utilisation. Meanwhile, AI Skills Director of Microsoft Indonesia, Arief Suseno, affirmed that this FGD could have a positive impact on the formulation of AI policy directions in Indonesia. According to him, several trading partner countries such as China, the European Union, and the United States have already integrated the AI dimension into their copyright regulations. “Indonesia has the momentum to create policies that do not merely catch up, but are far more contextual and adaptive to the needs of the national creative industry,” said Arief. Digital Partner from Amana Solutions, Endiyan Rakhmanda, highlighted three main challenges in AI development within the creative ecosystem that must be addressed immediately, including the limits of human creative contribution in AI-assisted works, transparency and proof of AI content authenticity, and the protection of digital personas (such as creators’ voices and faces) from commercial misuse.