AI Can Now Help Identify Profitable Business Locations
The utilisation of location data is becoming an important factor in business decision-making, particularly for expansion and determining business locations. Amid market competition, a data-based approach is considered capable of reducing the risks of decisions that have previously relied on limited on-site observations.
One of the challenges faced by the retail, property, and banking sectors is accurately mapping market gaps. Differences in performance between locations are often difficult to explain without comprehensive data analysis support.
Developments in geospatial technology and artificial intelligence are beginning to be used to meet these needs. The integration of location data with AI enables analysis that not only displays business distribution but also identifies demand patterns and local market potential.
In this context, Terralogiq has developed a geospatial intelligence solution by combining Google Maps Platform, Places Insights, and AI Gemini. This technology utilises data from over 250 million business points and locations to analyse market distribution and the economic potential of a region.
Terralogiq’s Chief Technology Officer, Farry Argoebie, stated that this approach allows companies to view location data as the basis for strategic decision-making.
“Many companies have so far viewed maps only as a navigation tool. However, when location data is combined with AI like Gemini, maps can transform into a very powerful business analysis engine. With geospatial insights, companies can understand market demand on a hyper-local level and find expansion opportunities that were previously unseen,” said Farry on Tuesday (31/3/2026).
Through location-based analytics, companies can identify areas with high population density, low competition levels, and unmet demand potential. This approach is also used to support site selection and geomarketing strategies.
The use of global datasets from Google Maps Platform enables analysis with broad coverage and continuous data updates. Integration with AI Gemini also provides reasoning capabilities to answer strategic questions related to business opportunities.
The trend of integrating geospatial intelligence and artificial intelligence is expected to grow further, along with the increasing need for companies to conduct data-based analysis. This is because location data is starting to be viewed as a strategic asset to support business growth.