Ahead of Idul Adha, Qurban Campaign Targets Urban Public Spaces

Campaigns for the Qurban sacrifice ahead of Idul Adha 2026 are increasingly moving into urban public spaces to reach potential participants more broadly. Several social organisations are using high-traffic areas, such as Car Free Day (CFD) zones, to educate about equitable distribution of sacrificial animals, including to remote regions and areas facing humanitarian crises.

One approach is being pursued by MyFundAction through the Qurban Care for Ummah (QC4U) programme. The organisation held an event titled Sabiku in Action in the CFD Sudirman area in Jakarta, staged over two CFD sessions. The activities began with a leisure walk from Patung Jenderal Sudirman to Bundaran HI and back, but it wasn’t just about fitness; it served as a vehicle for social campaigning on kurban distribution.

Along the CFD route, volunteers provided free health screenings and distributed hundreds of nutrition packs, including milk and bananas, to attendees. Dozens of volunteers wearing the distinctive yellow uniforms, nicknamed the ‘Yellow Army’, educated the public on the importance of more equitable and targeted distribution of the korban.

Muhammad Fauzan, the event coordinator for Sabiku in Action, said public spaces were chosen because they are effective at reaching urban populations who are increasingly attentive to the social impacts of korban. ‘Through on-the-ground engagement, we want to convey that korban has a real role in helping address social problems. Its distribution is designed to reach various areas, including remote regions and countries experiencing humanitarian crises, to help reduce food insecurity among those in need,’ he said in a press release received on Friday (22 May).

According to Fauzan, the korban programme not only targets urban areas but also prioritises reaching remote parts of Indonesia and underprivileged groups in various countries. To boost participation, organisers also introduced interactive prize-based games with education on the mechanisms for distributing the animals, the target distribution zones, and the global korban programme operated by the organisation. In addition, an information desk and direct transaction services were opened for people wishing to register for korban participation. A ‘flash sale’ korban programme was also offered during the event.

Using public spaces such as CFD was seen as a proactive outreach strategy increasingly used in korban social campaigns. Besides enabling mass outreach, the approach was also believed to be more effective in building direct communication about the benefits of on-ground aid distribution.