AHA Commerce Expands Operations into Southeast Asia

Indonesian integrated e-commerce management service provider AHA Commerce is expanding its operations to Thailand as part of an effort to bring data-driven digital business management capabilities to the Southeast Asian market.

According to AHA Commerce Chief Executive Officer Stephen Lawrence, the expansion is supported by the company’s experience in developing systems, processes and technology to help brands grow across various marketplaces.

He added that the expansion into Thailand is not merely an effort to broaden market reach, but rather a demonstration that the business model and systems developed in Indonesia can be applied in other countries.

“The system has proven capable of delivering consistent growth for brands in Indonesia, and we see an opportunity to bring the same approach to the regional market,” he said in a statement in Jakarta on Friday.

To date, the company has been entrusted with managing more than 280 brands, supported by over 220 specialists, and has handled more than 8.1 million orders with total managed turnover exceeding Rp453 billion over the past 12 months.

“This achievement serves as a foundation for us to bring this business model to the regional market,” he said.

In the initial phase, the services already operating in Thailand focus on managing online stores for local brands. The operational model adopts the system developed in Indonesia, with various adjustments to consumer characteristics, marketplace dynamics and promotional strategies relevant to the Thai market.

Business operations are run on a hybrid basis, with local teams working alongside Indonesian teams to manage e-commerce operations for various brands in Thailand.

Chief Business Officer and Co-Founder of AHA Commerce, Andre Chouw, added that the expansion into Thailand also brings the AHABOT AI Marketing system, which was developed based on experience managing hundreds of online stores.

The system supports more measurable decision-making in store management, ranging from selecting products to promote and campaigns to join, to determining discount levels based on data.

He added that this data-driven approach has been applied in the Indonesian market and has become the management standard in the Thai market.

“Of course, implementation is still tailored to consumer behaviour, marketplace characteristics and the needs of each brand in Thailand. The principle is the same, but execution must be relevant to local market conditions,” said Andre.