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Agents appointed to market analog mobile telephones

Agents appointed to market analog mobile telephones

JAKARTA (JP): PT Telekomunikasi Indonesia (Telkom) Saturday appointed eight companies to market advanced analog mobile telephones in 18 major cities in the country.

The agreements on the telephone marketing was signed in a ceremony here by Telkom's president Setyanto P. Santosa and executives of the eight companies, comprising of PT Aksara Tama, PT Arya Bima Perkasa, PT Mitra Graha Adimandiri, PT Harakom Datra Nusa, PT Nasio sdn. Electric Co., PT Daya Prima Bersatu, PT Fena Lasaro and PT Philips Development Corp..

Setyanto said that the eight companies will be responsible for the marketing of the software of the analog mobile phone system and the outstations which have access to the analog telephone networks run by PT Elektrindo Nusantara and Telkom.

"I also expect that the eight agents will also be responsible for after-sale services," he told reporters after the ceremony.

He said some of the components of the telephones are still imported.

The eight agents will sell their telephones with their own brand names. Japan's Oki brand is held by Aksara Tama, Omni of Australia by Arya Bima Perkasa, Mitracom of Japan by Mitra Graha Adimandiri, Nokia of Finland by Harakom Datra Nusa, Voxson of Australia by Nasio, Worldstar of Japan by Daya Prima Bersatu, Reach of Japan by Vena Lasaro and Philips by Philips Development.

Simon Rikoemahoe, the marketing manager of Philips Development, said the prices of advanced analog phones will range between four million rupiah (US$1,835) and six million rupiah per unit.

An informed source said the prices are relatively high as compared to those in Hong Kong and Singapore which are between $500 and $1,000 per unit.

Plan

According to Setyanto, Telkom, in cooperation with Elektrindo Nusantara, plans to set up 600,000 analog and cellular mobile telephone units over the coming five years.

Before the end of the year, Telkom will set up outstations for some 20,000 new analog mobile telephone connections throughout the country and some 50,000 units of Global System for Mobile Communications (GSM) cellular telecommunications in Jakarta and around Batam island near Singapore before the end of this year, he said.

Rikoemahoe told The Jakarta Post that Telkom will also set up 2,000 outstations of the analog mobile telephone system this month.

GSM, the leading digital cellular mobile telephone system in the world, is designed to have global network access, Setyanto said.

Three analog modes are now available in the country's market, including the advanced mobile phone system (AMPS-800), Nordic mobile telephones (NMT-450) and the Telkom's total access communication system. (fhp)

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