After Merger into XLSmart, Smartfren Network Now Reaches 400 Cities

PT XLSmart Telecom Sejahtera Tbk (XLSMART), through its brand Smartfren, has launched the ‘Jagoan Sinyal Se-Indonesia’ campaign. This strategy aims to strengthen the company’s position as a telecommunications service provider whilst improving perceptions of its network quality. XLSMART Director & Chief Commercial Officer, David Arcelus Oses, stated that the campaign represents a transformation of the Smartfren brand and demonstrates the company’s commitment to providing wider reach and stronger signals. ‘As of today, we can be grateful that Smartfren Digital Services has reached more than 400 cities in Indonesia. This is a massive increase compared to last year. So this campaign will shape that transformation,’ he said at a press conference in Jakarta. David expressed hope that Smartfren will become a brand that is close to the community, reliable, and loved by customers through increasingly strong network quality and better services. XLSMART continues to work on strengthening network quality and delivering an optimal connectivity experience, including bolstering 4G networks and developing 5G Blanket coverage in several cities as part of its commitment to reinforcing network leadership in Indonesia. This network quality enhancement is also the result of the ongoing integration process, allowing customers to enjoy an increasingly optimal internet experience. Currently, the Smartfren network is present in more than 400 cities and thousands of sub-districts across Indonesia. To this end, network strengthening efforts continue to deliver broader, more stable, and more optimal signal quality to support customers’ digital activities in various regions. Beyond expanding network coverage, Smartfren is also introducing service innovations such as Rollover, where quota can be accumulated on Unlimited and Kuota Nonstop products. The Kuota Nonstop service also allows customers to remain connected to 14 essential apps—including WhatsApp, LINE, Discord, Gojek, Grab, MySmartfren, Shopee, Tokopedia, Dana, OVO, LinkAja!, Lazada, Blibli, and Bukalapak—even after their main quota has run out.