Affordable Apple MacBook Neo laptop officially launched in Indonesia
Jakarta – Apple has officially launched the latest laptop in the Mac line, the MacBook Neo, in Indonesia, a device chosen to support daily productivity at an affordable price.
“Talk about the MacBook Neo has been going on for quite a while and has been long awaited by many Apple customers, especially those who create MacBooks, and today the MacBook Neo is finally officially available in Indonesia,” said Joy Wahyudi, CEO of Erajaya Digital, at the launch event in Jakarta, on Friday.
In terms of design, the MacBook Neo uses a lightweight yet sturdy aluminium body. Weighing only 1.23 kilograms and measuring 1.27 centimetres thick, the laptop is easy to carry anywhere.
The MacBook Neo is available in four colour options: blush, indigo, silver, and citrus.
The device features a 13-inch Liquid Retina display that makes websites, photos, videos, and apps appear more vibrant thanks to high resolution, optimal brightness, and support for up to 1 billion colours.
The MacBook Neo is powered by the Apple A18 Pro chip and supported by 8 GB of RAM, making it suitable for a range of activities such as browsing, streaming, photo editing, and using artificial intelligence features across various applications. The laptop is available in two storage capacities: 256 GB and 512 GB.
For endurance, the MacBook Neo is equipped with a battery claimed to last up to 16 hours on a single charge. The fanless design means the device operates completely silently, making it more comfortable to use.
The MacBook Neo features a 1080p FaceTime HD camera and dual microphones so users appear and sound clearer during video calls. The dual speakers support Spatial Audio to deliver a more immersive sound experience.
The MacBook Neo also includes a comfortable and precise Magic Keyboard for typing, and a large Multi-Touch trackpad that supports a variety of intuitive gestures for smoother navigation.
With macOS Tahoe, the laptop comes with built-in apps such as Messages, Pages, Calendar, and Safari, as well as iPhone integration, Apple Intelligence, and compatibility with a wide range of third-party applications.
The MacBook Neo is available through Erajaya’s sales channels and iBox stores across Indonesia.
During the launch period, iBox is offering the MacBook Neo from Rp9.9 million with up to two months of interest-free instalments using certain payment methods, while stock lasts. In addition, customers will also receive Mac protection for up to 12 months.