Affluent Indonesians Shift Wealth Management Approach, OCBC Reveals New Trends

The way affluent Indonesians view wealth is undergoing a continuous transformation. Previously, the primary focus was on obtaining potential investment returns, but now more clients see wealth management as part of long-term life planning, from building and protecting assets against various risks to preparing for the transfer of wealth to the next generation. This change is driving the evolution of the wealth management industry. Clients are no longer just seeking investment products, but comprehensive solutions that link investment, financial planning, financing, asset protection, and succession planning into one integrated financial strategy. For OCBC (IDX: NISP), this shift has prompted a new perspective on wealth management. OCBC understands that in every phase of life, clients face different challenges. Inflation risk can erode purchasing power, market volatility affects investment values, while changes in personal conditions such as health, career, or family dynamics can impact established financial plans. “Wealth management is not just about helping clients achieve potential investment returns. What is far more important is accompanying them at every stage of their financial journey, from building wealth and protecting it from various risks to preparing the process of transferring wealth to the next generation,” said Parwati Surjaudaja, President Director of OCBC. “Going forward, we believe wealth management will become increasingly digital, more personal, and more inclusive. But above all, the most important thing is to provide clients with peace of mind, the confidence that their entire financial journey is accompanied by a partner who understands their life goals, family, and aspirations. That is the value we continue to build at OCBC,” Parwati continued. To answer these needs, OCBC has developed wealth management services that combine trusted wealth advisory, support from a team of wealth management specialists, a comprehensive selection of investment solutions, and digital capabilities that allow clients to access services more easily without losing the role of the relationship manager. This approach is supported by various capabilities, including Wealth Discovery to help understand client profiles and needs, comprehensive Wealth Reports to monitor portfolio developments, and relevant Wealth Insights so that every investment decision can be made with better information and in line with long-term financial goals. Additionally, specialist wealth management support, a variety of investment solutions tailored to risk profiles and financial goals, and digital services through OCBC Mobile allow clients to monitor portfolios and transact more practically within a single service ecosystem. This commitment is also reflected in the development of OCBC’s wealth management business. In the period from 2022 to December 2025, OCBC’s wealth management business recorded a compound annual growth rate (CAGR) of 29%, surpassing Rp120 trillion. This growth demonstrates increasing client trust in wealth management services that prioritise advisory and comprehensive solutions.