AEON opens 14th store at Emporium Pluit Mall, targeting urban families in North Jakarta

AEON Indonesia has expanded its retail network by opening its 14th store at Emporium Pluit Mall in North Jakarta on Saturday, 30 May 2026. The expansion is part of the company’s strategy to strengthen its presence in urban areas with high-mobility consumers and diverse shopping needs.

Director Osamu Okushima stated that Pluit was chosen due to its development as a key urban community hub in North Jakarta. “The selection of Pluit as the latest expansion location is based on its profile as one of the most dynamic urban community growth centres in North Jakarta. The area is home to young families, professionals, and high-mobility individuals prioritising convenient shopping access without compromising product quality,” he said.

AEON also noted the strong family intergenerational interaction in Pluit’s community, where shopping is not just for daily needs but also family bonding time. “AEON Indonesia integrates daily shopping experiences with a distinct Japanese lifestyle while creating a welcoming space for all generations to interact and meet their needs in one comfortable destination,” he added.

The new store features several attractions, including a Food Street offering a variety of Japanese cuisine such as sushi, takoyaki, bakery items, desserts, and ready-to-eat meals daily. Tasmania Beef, sourced directly from AEON’s farms in Tasmania, Australia, is among the premium offerings. Fresh products include Norwegian Aurora Salmon. Additionally, a new Candy Zone has been introduced to enhance the family shopping experience with a range of sweets and snacks.