Advertising Expenditures by Type of Media (in billion Rp)

Advertising Expenditures by Type of Media (in billion Rp)

1996 1997*
Media Amount % share Amount % share
-----------------------------------------------------
Newspaper 1,202 29.0 1,344 27.1
Magazine 270 6.5 325 6.6
Radio 189 4.6 206 4.2
Cinema 10 0.2 9 0.2
Television 2,203 53.2 2770 55.8
Outdoor 266 6.4 307 6.4
-----------------------------------------------------
Total 4,140 100 4,961 100

Note:

* Projected

All figures are Gross Advertising Expenditures. They did not
include deduction for the various discounts (standard, volume,
frequency) and special packages/offers.

Sources: Media Scene