Advertising Expenditures by Type of Media (in billion Rp)

Advertising Expenditures by Type of Media (in billion Rp)

1996 1997* Media Amount % share Amount % share ----------------------------------------------------- Newspaper 1,202 29.0 1,344 27.1 Magazine 270 6.5 325 6.6 Radio 189 4.6 206 4.2 Cinema 10 0.2 9 0.2 Television 2,203 53.2 2770 55.8 Outdoor 266 6.4 307 6.4 ----------------------------------------------------- Total 4,140 100 4,961 100

Note:

* Projected

All figures are Gross Advertising Expenditures. They did not include deduction for the various discounts (standard, volume, frequency) and special packages/offers.

Sources: Media Scene