Advanced AI Feature Makes Item Identification More Accurate
An artificial intelligence (AI)-based item identification feature has begun to enter Indonesia. One international express service provider has started using the advanced feature.
Senior Technical Advisor of DHL Express Indonesia Ahmad Mohamad said this feature is the first in the global express delivery industry to utilise computer vision technology to analyse photos of items uploaded by customers and instantly generate accurate item descriptions that comply with customs requirements.
He said the innovation simplifies one of the most complex stages in international shipping, making it easier and more practical for customers.
“As more Indonesian businesses seek growth opportunities in international markets, the ability to provide accurate shipping information from the outset is becoming increasingly important,” he said in a written statement on Friday, 14 August 2026.
He explained that preparing item descriptions that meet customs requirements often requires specialised knowledge and precise wording.
By integrating AI technology into the shipping booking process, the company eliminates this complexity, improves data quality, reduces the risk of delays, and makes international shipping easier and more reliable for customers of all experience levels.
“Customers simply photograph the item to be shipped using a smartphone or other internet-connected device,” he said.
The AI system then processes the image through a server-based computer vision model to identify the object and generate a structured item description in accordance with international documentation standards and customs regulations, all within seconds.
He said the generated description is displayed to the customer for review, editing, or adjustment before the shipment is submitted.
This implementation marks an important step in the application of AI in the logistics sector and is the first time computer vision-based item identification technology has been integrated directly into the booking flow of an international express service used by customers on a large scale.
“With a single photo, a customs-compliant item description is immediately available, simplifying the process from the very start of the shipment. It improves data accuracy, reduces the risk of delays, speeds up customs processes, and delivers a better customer experience,” he said.