Ads, films 'degrade women'

Ads, films 'degrade women'

JAKARTA: Locally made films and advertisements denigrate women, according to State Minister of Women's Empowerment Sri Redjeki Sumaryoto.

Films and advertisements portray women whose lives are confined to the kitchen, bedroom, laundry and dressing room, she told a seminar on gender equality in film and advertising on Wednesday.

"The storylines of films and advertisements are predictable as far as women are concerned. They don't promote gender equality," she said.

She said the lack of gender awareness among media workers had worsened public perception of women, which hampered women's empowerment.

Pessimists see the promotion of gender equality as a propaganda tool of women to beat men rather than part of the quest to promote democracy, she said. --Antara