Adoption Grows Positively in Bali, SMARTFREN Expands Unlimited 5G

Jakarta, CNBC Indonesia - PT XLSMART Telecom Sejahtera Tbk (XLSMART), through its SMARTFREN service brand, is introducing Unlimited 5G to provide the latest generation connectivity experience to more Indonesians, including in Bali. The growth in 5G service adoption in Indonesia continues to show positive development, driven by expanding network coverage, increased use of 5G devices, and rising demand for high-speed connectivity.

Chief Marketing Officer of XLSMART, Alfons Bosch Sansa, said that the growth in 5G adoption shows that people increasingly need connectivity with the capacity and quality to support increasingly diverse digital activities. “Through Unlimited 5G, we want to ensure that the benefits of 5G technology can be more easily felt by the Indonesian people,” Alfons said in an official statement on Tuesday (18/8/2026).

Group Head of Marketing Segment SMARTFREN XLSMART, Astiyanto Tri Muktiwibowo, added that with Unlimited 5G, customers can enjoy unlimited internet speed and unlimited quota while connected to the XLSMART 5G network, using a compatible device and having an active package. “Currently, the XLSMART 5G network is available in more than 50 cities and regencies across Indonesia, so more SMARTFREN customers have the opportunity to enjoy the 5G experience in supporting productivity, creativity, business, entertainment, and digital lifestyle,” Astiyanto explained.

In line with this national development, Bali has become one of the regions with quite positive 5G user penetration and growth. The increase in 5G service usage shows the growing readiness of the public to adopt the latest generation connectivity to support various daily digital activities.

Bali has a strong market character due to high public mobility as well as tourism activities, MSMEs, hospitality, the creative economy, and various digital-based services. Besides local residents, connectivity demand also comes from tourists, digital workers, content creators, and tourism industry players who increasingly rely on digital services.

Regionally, the XLSMART network in Bali Nusa Tenggara is supported by more than 17,000 BTS spread across various cities and regencies. This infrastructure continues to be strengthened to support public connectivity needs, increase network capacity, and maintain customer experience quality in various areas.

Specifically in Bali, XLSMART is also continuing to strengthen its network profile to support the high digital activity of the public and the tourism sector. Currently, the XLSMART 5G network in Bali is supported by more than 1,000 5G BTS spread across five cities and regencies: Denpasar City, Badung Regency, Bangli Regency, Tabanan Regency, and Gianyar Regency.

These five areas have diverse digital needs. Denpasar is the centre of government and economic activity in Bali, Badung has a high concentration of tourism and hospitality sectors, while Gianyar, Tabanan, and Bangli have tourism activities, MSMEs, the creative economy, and growing public mobility.

Network strengthening is carried out in various strategic areas, including residential areas, government and business centres, trade centres, education, creative economy hubs, hospitality areas, and major tourism destinations. This infrastructure is optimised to support traffic growth while maintaining service quality as the use of 5G devices and services increases.

As part of the XLSMART network integration, SMARTFREN customers can utilise the XLSMART 5G network coverage to enjoy Unlimited 5G. Thus, areas already covered by the XLSMART 5G network also open opportunities for SMARTFREN customers to enjoy 5G services, as long as they use compatible devices and have the appropriate package.

XLSMART’s commitment to delivering the best network quality is further strengthened by its achievements at the Ookla Speedtest Awards H1 2026. XLSMART won four awards: Best Mobile Network in Indonesia 2026, Best 5G Network in Indonesia 2026, Fastest 5G in Indonesia 2026, and Best 5G Video Experience in Indonesia 2026. This independent recognition validates the company’s ongoing investment and network development.

Regional Group Head of XLSMART Area Bali Nusra, Donny Darmawan, said, “Bali has a very dynamic digital ecosystem. The growth in 5G users we are seeing shows that people are increasingly open to utilising the latest generation technology to support communication, productivity, business, and digital lifestyle.”

“The presence of the 5G network in Denpasar, Badung, Bangli, Tabanan, and Gianyar further expands public access to quality connectivity. For Bali, this has strategic significance because connectivity supports the competitiveness of the tourism sector, MSMEs, hospitality, and the creative economy, which are important parts of the regional economy,” he added.

The presence of Unlimited 5G in Bali further opens opportunities for the public to directly experience the benefits of the latest generation connectivity. Customers can use the service for work and study, running businesses, enjoying digital entertainment, gaming, live streaming, and creating and sharing content.

Unlimited 5G provides benefits without speed limits or package-based speed restrictions, with speeds that can reach up to 500 Mbps depending on network conditions, device, location, traffic, and other technical factors. Unlimited 5G packages are available in three options: 28 days, 14 days, and 7 days.

To enjoy Unlimited 5G, customers need to use a device that supports 5G and have an active package.