Adira to Send 300 Travellers Home Through the 2026 KURMA Programme
Jakarta (ANTARA) - PT Adira Dinamika Multi Finance Tbk (Adira Finance) will send 300 participants in the 2026 ‘Mudik Gratis Kembali Seru Bersama’ (KURMA) programme.
The Director of Human Resources & Marketing at Adira Finance, Swandajani Gunadi, said in a statement in Jakarta on Wednesday that the participants, consisting of customers, the public, partners and employees, will be transported using 10 buses to Solo and Yogyakarta.
This programme is a form of the company’s ongoing commitment to providing free travel access for the community, as well as being part of the company’s social responsibility (CSR).
The departure is scheduled for 18 March 2026 from Jakarta, with three main routes to Solo and Yogyakarta, which are favourite destinations for travellers every year.
“KURMA is not just a free travel programme, but a form of our ongoing concern for the community. Over the past five years, we have sent thousands of participants to reunite with their families,” said Swandajani Gunadi.
Registration for the 2026 KURMA programme will open on 23-27 February 2026 for the Jabodetabek area and will be carried out online via the company’s official website at adira.id/e/kurma-daftar.
The selected participants will be announced on 10 March 2026 through the company’s official communication channels.
Swandajani said that all vehicles have been equipped with safety and comfort standards to ensure a safe journey to their hometown.
The programme is expected to make it easier for participants to celebrate togetherness with their families in a more relaxed manner.
The 2026 KURMA programme is carried out in collaboration with Zurich Syariah and tvOne.
This synergy not only ensures the smooth operation of the journey, but also strengthens the protection aspect and expands communication reach to the community.
The implementation of the 2026 KURMA programme is also part of the company’s commitment to implementing the Environmental, Social, and Governance (ESG) principles, especially on the social impact pillar.
Through this programme, the company strives to ensure that business growth goes hand in hand with a real contribution to the community.
As a financing company that has been operating for more than three decades, Adira Finance currently has 851 business networks and serves approximately 2.6 million active consumers throughout Indonesia.
“We hope that the 2026 KURMA programme can be part of a happy journey home for the participants. Ramadan is a moment of togetherness, and we want to contribute to creating a sense of security and peace of mind during their journey,” said Swandajani.
Adira Finance confirmed that the 2026 KURMA Free Travel Programme does not involve any fees in any form. Official information is only provided through the company’s website and official communication channels. The public is advised to be careful of parties claiming to be from Adira Finance outside of official channels.
Complete information regarding the 2026 KURMA CSR Programme can be accessed through the company’s official website at adira.id/e/kurma-pr.