AdAsia '95 congress to take place at Bali tourist resort
AdAsia '95 congress to take place at Bali tourist resort
DENPASAR, Bali (JP): More than 1,000 people will take part in the AdAsia '95 congress opening at Bali International Conference Center in the Nusa Dua resort tomorrow.
The participants include 150 journalists from all over the world.
Presented under the theme Uptrend in Asia, the 19th Asian Advertising Congress will be opened by President Soeharto and will continue through Nov. 9.
"It was with confidence that Uptrend in Asia was chosen to be the theme. For a global economic community that is losing faith in the present system, which creates recession after recession, an upturn in economic activity is the balm that has been long awaited, said Raymond Toruan, general manager of The Jakarta Post who is also committee president of the convention.
"Asia and the Pacific is providing the economic upturn, the Uptrend. AdAsia '95 will provide the forum to discuss the role of the advertising business in this new phenomenon and present the message to the world," he added.
The first day of the congress will open with a keynote speech from Coordinating Minister for Industry and Trade Hartarto. It will be followed by a panel discussion by Dorodjatun Kuntjoro Jakti, University of Indonesia's dean of the School of Economics, and Umar Kayam, a professor of Gadjah Mada University's School of Literature, and Malaysian Minister of Entrepreneurship Mustafa Mohamad.
The second day will discuss social marketing in Asia with speakers that include Indonesia's Minister of Population Haryono Suyono and David Innes, executive director of New Zealand Advertising Agencies Association.
The congress will also discuss strategic issues such as the growth triangles in several Asian regions, including the Hong Kong-Southern China-Taipei Triangle, to be led by Yun-Wing Sung from Chinese University of Hong Kong, and the Singapore-Johor- Riau Triangle which will be presented by Johor Governor Tuan Haji Dato' Abdul Ghani Othman.
Other topics to be discussed include Promoting Asian Advertising, Asian Advertising into the New Millennium, Eco- Friendly Product/Process and Human Resources Development.
"The program committee has also prepared a schedule of events for the congress that will feature Indonesian arts and culture," said Henry Saputra, secretary-general of the organizing committee. (aks)