Ad spending likely to drop

Ad spending likely to drop

BANDUNG (JP): Advertising spending will likely fall to Rp 685
billion (US$49 million) this year from Rp 2.1 trillion in 1997,
the Association of Indonesian Advertising Companies predicts.

Association chairwoman Yuska Ismail said here over the weekend
that about 50 percent of the ad spending would go to electronic
media, 30 percent to print media and the remainder to other
media, including radio and movie theaters.

Yuska blamed the economic crisis for the fall in commercial
spending as many corporations had cut their advertising budgets.
The downturn, Yuska said, would probably force several
advertising companies to downsize their operations or even close.

"Two companies in Jakarta have closed down. But I don't know
how many advertising firms in the country have ceased operation."
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