Achieving Milestones, Pegadaian Secures 'Best of the Best' Award
Jakarta, CNBC Indonesia - PT Pegadaian has successfully clinched several awards at the BUMN Entrepreneurial Marketing Awards (BEMA) 2026, namely Key Elements of Marketing, Tech-Marketing, and Entrepreneurial Marketing. In addition, Pegadaian also secured the highest accolade as “Best of the Best” at the event held at Kota Kasablanka in Jakarta on Wednesday (6/5/2026).
This award serves as recognition of Pegadaian’s agility in adapting to industry disruptions through innovative marketing strategies. The event, which ran from February to May 2026, spotlighted companies that have achieved significant business growth while creating sustainable added value for society.
Director of Marketing, Sales, and Product Development at PT Pegadaian, Selfie Dewiyanti, expressed gratitude for the appreciation given. Furthermore, she stated that Pegadaian would continue to commit to prioritising customer needs.
“This achievement is tangible proof that modern strategies, such as digitalisation, must go hand in hand with quality on-the-ground service. Of course, Pegadaian is committed to serving wholeheartedly and continuing to listen to and understand customer needs,” said Selfie in a written statement, quoted on Tuesday (12/5/2026).
Subsequently, Pegadaian’s success in the Key Elements of Marketing category was driven by the company’s consistency in maintaining public trust through the CX100 spirit. This approach emphasises the human side in every interaction, thereby building emotional closeness that makes customers feel served personally and sincerely.
On the other hand, excellence in the Tech-Marketing category was demonstrated through the presence of the Tring! application. This digital innovation serves as a practical solution for gold-based financial literacy to reach various segments in accessing financial services quickly without queuing, without losing the essence of the friendly service that is characteristic of Pegadaian.
“As Indonesia’s first Gold Bank, the presence of Tring! By Pegadaian brings new enthusiasm for us. The marketing strategies and massive campaigns we have conducted prove our commitment to continuously expanding access to gold-based finance in Indonesia. This is the spirit we bring to continue MengEMASkan Indonesia,” she explained.
The victory in the Entrepreneurial Marketing category further affirms Pegadaian’s position as an organisation with a high entrepreneurial spirit. Pegadaian is assessed as adept at spotting market opportunities and boldly executing innovations that directly impact customer welfare.
At the same time, Selfie Dewiyanti also received the Dewi BUMN award, which serves as a platform for appreciation of female leaders in the state-owned enterprise environment. This award recognises her dedication in steering marketing transformation and inclusive product innovation at Pegadaian, successfully making Pegadaian increasingly relevant across generations.
Through this recognition, Pegadaian commits to continuing to present an inclusive service ecosystem. With the integration of friendly physical services and advanced technology, Pegadaian is optimistic about continuing to provide easy, safe, and satisfying experiences for all levels of Indonesian society.