AC Manufacturers Strengthen Service Centres and Technicians Amid Smart Living Trend
The rise in air conditioning usage in urban areas has driven demand for more professional installation and maintenance services. Amidst advancements in HVAC (heating, ventilation, and air conditioning) technology, electronics manufacturers are enhancing technician quality, after-sales services, and training centres to maintain product performance and customer satisfaction.
GREE Indonesia has reinforced this focus with the inauguration of a new branch in Cideng, Central Jakarta. The modern, integrated facility features a product showroom, technician training centre, service centre, and customer service hub all in one location.
The new branch is part of the company’s strategy to strengthen after-sales services amid growing consumer demand for fast, professional, and accessible AC services. Since entering Indonesia in 2015, GREE Indonesia has expanded its business and service network across major cities, with Jakarta serving as a key operational hub to support market growth and serve customers, dealers, contractors, and business partners.
Unlike conventional branches, the new facility is designed with a modern, interactive, and customer-centric approach. It also serves as an experience space for consumers to directly engage with product technology and innovations.
The modern showroom displays a range of products including residential air conditioners, light commercial units, commercial ACs, water purification systems, and home appliances. Customers can consult on cooling needs based on room capacity, energy efficiency, and daily usage.
The same location houses the FLiFE Indonesia showroom, a brand under GREE’s management, offering an integrated shopping experience for modern household needs.
A key focus of the new branch is technician and installer competency development through the training centre. The company states that installation quality and technician skills are crucial for AC performance, energy efficiency, and lifespan.
Regular technical training programmes will cover unit installation, maintenance, fault diagnosis, and the latest HVAC industry technologies.
Vice President of GREE Indonesia, Mr. Nicky, said service quality depends not only on the product but also on the technicians and installers in the field.
‘At GREE, we believe service quality is determined not just by the product but by the quality of on-ground technicians and installers. That’s why we’ve established a training centre to develop technician competencies, keeping pace with technological advancements and delivering better installation standards for customers,’ he said.
Beyond technician upgrades, the company has expanded customer service through its ‘24/7 Always On Service’ programme, providing customer care and technical support 24 hours a day, including weekends and public holidays.
Consumers can consult or address AC issues anytime. The programme also includes a ‘48-Hour Cooling Guarantee’, ensuring service resolution within 48 hours from commencement. If repairs take longer, portable AC units are provided to maintain customer comfort during the process.
Under the tagline ‘Never Go Home Until Cool. Quick Response, Guaranteed Resolution,’ the company states that strengthening after-sales service is part of its effort to deliver more responsive, swift, and trustworthy customer experiences amid rising demand for cooling services in Indonesia.