A Mild ad withdrawn

A Mild ad withdrawn

From Suara Karya

As the A Mild TV commercial depicting animal animation has led
to mixed reaction among the print media, Ogilvy & Mather
Indonesia has wisely decided to stop airing this TV commercial.

We understand the decision taken by our member and greatly
appreciate their attempt to prioritize etiquette and procedure
over their own interest in marketing their A Mild products in
Indonesia.

It is our hope that all parties concerned will understand this
decision and won't make this issue any more complicated than it
actually is. It is also our hope that this matter won't be a
cause for any prejudice.

RTS MASLI

General Chairman

Association of Indonesian

Advertising Companies (PPPI)