A Mild ad withdrawn

Wed, 19 Dec 2001 | Source: SUARA KARYA

A Mild ad withdrawn

From Suara Karya

As the A Mild TV commercial depicting animal animation has led to mixed reaction among the print media, Ogilvy & Mather Indonesia has wisely decided to stop airing this TV commercial.

We understand the decision taken by our member and greatly appreciate their attempt to prioritize etiquette and procedure over their own interest in marketing their A Mild products in Indonesia.

It is our hope that all parties concerned will understand this decision and won't make this issue any more complicated than it actually is. It is also our hope that this matter won't be a cause for any prejudice.

RTS MASLI

General Chairman

Association of Indonesian

Advertising Companies (PPPI)

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