A Look at the Local Bag-Making Process in Tangerang

Precision is an important part of the bag-making process at Kissa Studio’s workshop in Tangerang, Banten. As a local Indonesian brand focusing on women’s bags, Kissa Studio offers various models such as shoulder bags and handbags with an emphasis on premium quality. From the initial workmanship to the finishing touches, every detail is crafted to produce products ready for consumer use. Kissa Studio has been running its business for about two years and is one of the sellers on the Shopee marketplace platform. The bags marketed by Kissa Studio are priced from Rp179,000 to Rp249,000 per product. Currently, Kissa Studio’s sales are conducted through marketplaces, particularly Shopee. Average sales can reach 500 to 1,000 bags per week, especially during double-date promotions. As a local SME, Kissa Studio continues to develop its products and marketing strategies to expand its reach and enhance the competitiveness of Indonesian-made products. All Kissa Studio bags are generally produced using synthetic leather, with timeless designs that are functional for carrying many items.