A Look at BSI (BRIS) and Antam's (ANTM) Strategy to Boost the Gold Business

PT Bank Syariah Indonesia (Persero) Tbk (BRIS) and PT Aneka Tambang Tbk (ANTM), or Antam, are collaborating to strengthen the role of bullion banking by creating a Pop Up Booth BSI & Antam at BSI Tower, Jakarta, from 2 to 5 June 2026. This synergy aims to provide convenience for customers to purchase physical Antam gold directly at the event location, either through online reservations or walk-in. As the main requirement for purchasing physical gold at this exclusive event, customers must have a BSI Gold account accessed via the Byond by BSI app. During the event period, new customers who open a BSI Gold account through Byond by BSI and make a first purchase of at least IDR 200,000 with a promo code provided by marketing have the opportunity to receive a balance cashback of IDR 50,000, while the event quota is still available. Meanwhile, existing customers simply need to top up their BSI Gold balance by at least IDR 200,000 to transact and purchase physical Antam gold. For smooth verification, customers are required to bring an original physical national ID card (KTP). ‘Gold is a unique ecosystem at BSI. Besides being saved as an investment instrument, the gold can also be minted in physical form starting from 2 grams in the form of Antam gold. If there is an urgent need, the gold can be pawned, and for customers who wish to own gold in large grammage amounts, an instalment facility through financing is also available,’ said BSI Director of Sales & Distribution, Anton Sukarna. Anton explained that the company wants to expand the gold investment market segment so that more people get to know and start investing in gold easily. With the BSI & Antam booth collaboration, customers can experience not just one gold investment experience, from opening a BSI Gold account to directly buying physical Antam gold on site. This collaboration underscores BSI and Antam’s commitment to accelerating sharia financial inclusion in Indonesia through safe and trusted investment instruments. By integrating the ease of digital transactions in the Byond by BSI app and direct access to Antam’s physical products, BSI is ready to accompany the public’s financial journey in a safe, easy, and sharia-compliant manner.