77 Global Brands Use Indonesian Components, Kadin Highlights Export Potential

Jakarta (VIVA) — A total of 77 global brands are recorded as using components manufactured in Indonesia. The involvement of these global brands is one indication that national products and industries have entered international supply chains.

The Indonesian Chamber of Commerce and Industry (Kadin) sees a major opportunity to expand export markets while increasing the role of domestic companies in the global market.

Kadin chairman Anindya Novyan Bakrie said the brands using Indonesian components are not limited to small-scale companies. Major names cited include Tesla, Netflix, On and Nike.

He said this potential should be harnessed to keep Indonesia’s exports growing. National export value currently stands at around US$300 billion, but there is considered to be considerable room for further growth.

“Our task is to ensure that Indonesia’s exports, which currently stand at around US$300 billion, continue to grow,” he told reporters after the 2026 Kadin National Leadership Meeting in Jakarta on Friday (30 October 2026).

Kadin estimates that around US$60 billion of total exports comes from natural resources, including coal, palm oil and other commodities. The remaining approximately US$240 billion comes from sectors outside natural resources.

This composition points to significant scope to develop exports from manufacturing and higher-value-added products. The involvement of 77 global brands using Indonesian components could also help domestic companies gain broader access to global supply chains.

To pursue this opportunity, Kadin is advancing its “Buy from Indonesia” and “Buy Indonesia” strategies. “Buy from Indonesia” is intended to increase exports of Indonesian products to international markets.

“‘Buy from Indonesia’ means increasing exports from Indonesia to overseas markets.”

Meanwhile, “Buy Indonesia” covers efforts to attract investment into the country, through both foreign direct investment (FDI) and portfolio investment. The latter includes purchases of shares and government debt securities.

Kadin also considers the arrival of long-term investment, or patient capital, important for strengthening national economic capacity. The Kadin chairman previously said Indonesia’s investment value stood at around Rp2,000 trillion, 55 per cent of which came from domestic investment (PMDN).