64 Percent of Indonesia's Gen Z Reportedly Suffering Financial Stress

As many as 64 percent of Generation Z (Gen Z) in Indonesia are reportedly experiencing financial stress amid rising living costs and economic uncertainty. This condition is driving many young people to engage in impulsive shopping or excessive purchasing to relieve the pressure they feel. PT Bank Tabungan Negara (Persero) Tbk President Director Nixon LP Napitupulu stated that this phenomenon warrants attention as it could disrupt the financial health of the younger generation. “Sixty-four percent of Indonesia’s Gen Z are currently experiencing financial stress. This condition triggers the phenomenon of doom spending, or impulsive buying due to pessimism about the future,” Nixon said during a public lecture at Airlangga University (Unair), Surabaya, on Thursday (12/6/2026). Nixon explained that the rising cost of living is the main factor triggering financial stress among Gen Z. In addition, the desire to improve one’s mood and the impulsive use of debt also contribute to increased financial pressure. He therefore stressed the importance of building financial management habits from an early age. According to Nixon, savings and investments should be allocated first, rather than waiting for leftover funds after monthly expenditures.