51 West Jakarta Dekranasda artisans join mall promotion event
Jakarta (ANTARA) — A total of 51 artisans affiliated with the Regional National Craft Council (Dekranasda) of West Jakarta are taking part in a promotion and marketing event for flagship products at a shopping mall in the Grogol Petamburan area.
The Dekranasda “Goes to Mall 2026” event runs for two weeks, from 4 to 16 August 2026.
Lisniawati Uus Kuswanto, Deputy Chairperson of the Daily Board of the Regional National Craft Council (Dekranasda) of DKI Jakarta Province, said the staging of Dekranasda “Goes to Mall 2026” serves as a momentum for artisans and MSME players to boost their competitiveness and expand market access.
“Every time I attend a Dekranasda event, I always see encouraging progress. Not only are the products increasingly diverse, but the quality, design, packaging, and the artisans’ ability to build brands and make use of digital marketing are also improving,” said Lisniawati in Jakarta on Tuesday.
According to her, Dekranasda plays a strategic role as a promotional platform as well as a means of strengthening the business ecosystem for artisans so they can produce innovative, competitive, and sustainable products.
She assessed that each year must bring improvements in quality, innovation, service, use of technology, and the ability to read market needs so that Jakarta’s craft products can compete in broader markets.
Meanwhile, the Mayor of West Jakarta, Iin Mutmainnah, said the government will continue to support MSME development as one of the drivers of the regional economy.
Every product on display is the result of a long process undertaken by the artisans with dedication, creativity, and hard work.
“If we do not love and use local products ourselves, who else will? Let us support the works of our artisans together so they can grow further and compete at the global level,” she said.
She expressed hope that the staging of Dekranasda “Goes to Mall” can increase public affection for domestic products whilst broadening the marketing of West Jakarta artisans’ works.
The event, themed “Local Works, Global Strength: Creating Sustainable Crafts, Artisans Proud of Their Culture”, presents a variety of flagship products made by West Jakarta artisans, ranging from fashion, batik, crafts, and accessories to other creative products.
“The event runs from 4 to 16 August and is part of our efforts to support flagship products created by local artisans,” said Eka Ali Murtadho, Chair of the Dekranasda of West Jakarta Administrative City.
According to him, Dekranasda Goes to Mall is being followed by 51 Dekranasda artisans divided into two sessions. The first session comprises 25 artisans in the first week, and the second session comprises 26 artisans in the second week.
“The artisans are showcasing high-quality creative products. These products not only reflect the creativity and skills of the artisans, but also help preserve the culture and local wisdom that form our identity,” he explained.
Eka added that the event also features a range of attractive programmes, including a fashion show involving eight couples representing the district offices (kecamatan).
“They are modelling fabrics and products made from local materials. In addition, there is a gallery displaying the finest artworks and special stalls offering accessories and handicrafts,” he said.