5 Strategies to Address Inaccurate Startup Valuation in Indonesia 2026

Inaccurate startup valuation in Indonesia is a complex issue requiring effective solutions. In the context of a growing digital economy, accurate startup valuation is vital for supporting business growth and investment. According to BPS data, the digital economy contributed 8.2% to Indonesia’s GDP in 2025.

Economic and Social Impact

Inaccurate startup valuation can lead to difficulties in making sound investment decisions, potentially causing losses for investors and hindering business growth. Therefore, efforts must be made to develop clear startup valuation standards and provide access to accurate data to support informed investment decisions.

Strategies to Address Inaccurate Startup Valuation

1. Develop clear startup valuation standards and provide access to accurate data.

2. Increase awareness and knowledge about the importance of accurate startup valuation among entrepreneurs and investors.

3. Develop an integrated and online-accessible startup valuation system.

4. Enhance collaboration between government, private sector, and supporting organisations to develop a healthy startup ecosystem.

5. Develop education and training programs to improve entrepreneurs’ and investors’ ability to conduct accurate startup valuations.

Examples of accurate startup valuations in Indonesia can be seen in companies such as Tokopedia, Go-Van, and Traveloka, which have successfully achieved accurate valuations and secured significant investments from investors.

Data and Facts

According to data from Indonesia’s Ministry of Finance, the number of startups in the country has significantly increased in recent years. By 2025, Indonesia is projected to have 10,000 startups with a total valuation of Rp 100 trillion. Developing clear valuation standards and ensuring access to accurate data will enhance accuracy and foster a stronger business environment.