3TREES Sets Guinness World Record for World's Largest Coatings Showroom
Beijing, (ANTARA/PRNewswire) — 3TREES, a leading Chinese coating materials manufacturer, inaugurated a coating products exhibition space covering nearly 20,000 square metres in Putian, Fujian Province, on 16 July. The facility has been officially recognised by Guinness World Records as the largest coating products exhibition space in the world.
The opening of the 3TREES Quality Homes Technology Experience Centre was marked by the unveiling of the world record plaque by Chairman and CEO of 3TREES, Hong Jie, together with Guinness World Records Adjudicator Luo Qiong. The event was attended by nearly 1,000 participants, comprising representatives from various circles, business partners and employees.
The facility was developed as an integrated service centre to support quality housing in the future. Through the facility, 3TREES seeks to respond to the public’s growing demand for a better quality of life, whilst encouraging the industry to develop through improvements in product and service quality, as well as accelerating the creation of a higher-quality industry.
The building was previously an industrial facility that had operated for more than 20 years. 3TREES subsequently revitalised the building using environmentally friendly materials. The revitalisation process retained the building’s original character as industrial heritage, whilst adding a modern touch through the use of innovative materials and intelligent construction technology.
The facility was designed by several of the world’s leading design institutions and experts as an integrated, internationally standardised exhibition space with an industrial concept. Within it, 3TREES combines exhibition areas, cultural preservation and immersive interactive experiences through a scenario-based approach, digital technology and user-oriented design. The overall concept showcases integrated solutions for 3TREES’ various business lines, ranging from retail markets and engineering projects to industrial coatings, intelligent construction, traditional lacquer, and solutions for creating better housing.
During the revitalisation process, the main structure of the old building was retained. This step serves as proof of 3TREES’ consistent product quality, as well as the company’s ability to deliver projects with reliable execution standards on site.
The facility is also open to industry players along the supply chain, both upstream and downstream. Beyond serving as a showcase of 3TREES’ corporate culture and capabilities, the facility also acts as a platform that brings businesses together, promotes technological innovation collaboration, and expands resource exchange within the industry.
The facility also reflects 3TREES’ commitment to developing environmentally friendly building materials, supporting urban renewal programmes, and accelerating the adoption of domestically produced premium industrial coatings as an alternative to imported products.
The revitalisation of the facility brings breakthroughs in three main aspects: scale, scenario-based space development, and industrial chain integration. This approach is expected to serve as a replicable model for revitalising old industrial areas, as well as an example of urban renewal combined with industrial tourism development.
The Guinness World Record achievement as the world’s largest coating products exhibition space affirms the growing competitiveness of Chinese coating brands in the international market. The record also reflects an increasingly broad global vision, the strengthening confidence of Chinese industry, and efforts to introduce an innovative model that combines green and intelligent manufacturing with spatial aesthetics.
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Source: Xinhua Silk Road