350 Womenpreneurs Selected from 8,210 Female MSMEs to Level Up with Pertamina in 2026

Pertamina has officially inaugurated 350 top women entrepreneurs (womenpreneurs) for the 2026 PFpreneur programme. They were selected from 8,210 female MSMEs who registered and underwent a series of tiered learning and selection processes over the past three months. Gusman Adiwardhana, Operations Director of Pertamina Foundation, explained that the PFpreneur programme is part of Pertamina’s MSME development ecosystem, run by the foundation to spur national economic growth by strengthening women-owned MSMEs. Launched in 2020, the programme has empowered 6,325 women entrepreneurs, with 840 becoming fostered partners. ‘This year, 350 womenpreneurs were selected after undergoing capacity-building and a selection process divided into four stages: pre-curation, curation 1, curation 2, and final curation, using a system of pre-tests, post-tests, and group assignments,’ Gusman said during the PFpreneur 2026 inauguration at the Oil Centre. He detailed that in the pre-curation stage, 3,489 participants passed administrative selection and received basic entrepreneurship training covering leadership, consumer understanding, and strengthening product and market value. In curation 1, 2,339 participants learned about business operations, cost structures and pricing, competitor analysis, marketing strategies, and sales evaluation to reinforce their business foundations. Curation 2 saw 1,279 MSMEs receive training on product development, branding and positioning, visual promotional content creation, and the use of technology and artificial intelligence to support business growth. Finally, in the final curation stage, 802 participants underwent intensive mentoring on business growth strategies, financial management, pitch deck preparation, public speaking skills, and business negotiation. From all these stages, 350 women-owned MSMEs were officially selected as Pertamina’s fostered partners through the 2026 PFpreneur Programme. Emma Sri Martini, Director of Strategy, Portfolio, and Business Development at PT Pertamina (Persero) and Chair of the Pertamina Foundation’s Board of Trustees, stated that strengthening the domestic ecosystem of MSMEs is key to facing global dynamics. ‘Indonesia’s domestic strength lies in its MSME sector. PFpreneur is one of Pertamina’s efforts to strengthen this domestic power by providing coaching, curation, and tiered funneling. The hope is that these womenpreneurs’ local businesses will be able to Go Digital and Go Online, and once their fundamentals are strong, we will leverage marketing to bring them Go Global. This is in line with the Asta Cita vision for national economic growth through regional economic growth,’ Emma said.