2006 Advertising Spending Up 17% - Nielsen
Corporate expenditure on advertising in 2006 rose 17% to Rp30 trillion, Nielsen Media Research said.
It noted that TV absorbed Rp20 trillion, or 67%, of the total spending, with the remainder shared by newspapers, magazines, radio and online media, XFN-Asia reported on Thursday (18/1/07).
Ananto Praktikno, executive director of Nielsen Media Research Indonesia, said he expects corporate spending on advertising to increase this year in line with the improving economy.
It noted that TV absorbed Rp20 trillion, or 67%, of the total spending, with the remainder shared by newspapers, magazines, radio and online media, XFN-Asia reported on Thursday (18/1/07).
Ananto Praktikno, executive director of Nielsen Media Research Indonesia, said he expects corporate spending on advertising to increase this year in line with the improving economy.