Mon, 03 Jun 1996

Youthful consumerism

From Neraca

Consumerism in major cities of Indonesia has reached a degree of prime concern, even though it reflects, on the surface, economic growth. Higher incomes also inflate the general public's buying power.

Consumers are lured into buying an assortment of products. They seem to be riding the high crest of consumer demands. If consumerism is left unchecked like this it will certainly come to no good, particularly where teenagers are concerned. Buying whatever one likes does not make youngsters aware of the value of money. Besides, in few cases, a free flow of pocket money makes youngsters prone to drug abuse. The thought that parents have to toil hard to rank among the affluent does not occur to many youngsters.

That some youngsters seem apt to follow the path of consumerism instead of becoming productive is incomprehensible. If nothing serious is done about the high level of consumerism in this country it will negatively effect our youngsters.

Of serious concern is the fact that the impact of consumerism could render many people incapable of making a decent living and make them unfit to compete under stressful conditions.

Through this letter I appeal to the government that serious attention be given to the affairs and education of youngsters, in particular those who live in big cities.

On the other hand, I cannot deny that I am also aware of another type of teenager: Those who show concern for the future and those who keep within the norms of our culture.

This letter is only an appeal for a better quality of life in some public quarters.

AFGANI SOELTAN

Jakarta