Yahoo to raise stakes in RI advertising

Yahoo to raise stakes in RI advertising

The Jakarta Post, Jakarta

Yahoo is set to change the face of Internet advertising in
Indonesia through a deal that will bring local companies into the
international fold.

The multimedia giant has signed an exclusive advertising
agreement with local firm Indomedia Dinamika, which will give
local companies previously unparalled access to Internet
advertising.

The move will give Indonesian companies access to advertising
taken for granted in neighboring Singapore and has the potential
to revolutionize the corporate approach in Indonesia.

With 350,000 people accessing Yahoo in Indonesia each day, it
represents a potentially profitable avenue for companies in
Indonesia to promote themselves.

When a Yahoo portal is accessed, advertisements from various
companies appear on the computer screen. Up until now only
foreign advertisements appeared in Indonesia. Under the new deal
Indonesia-based companies will be given the opportunity to rent
these spaces.

It not only offers Indonesian companies the opportunity to
advertise locally but also gives them access to the rest of the
world through Yahoo's international portal network.

According to the head of Yahoo in Southeast Asia, Niren Hiro,
companies such as national air carrier Garuda Indonesia could
benefit through greater access to Indonesian clients as well as
consumers in the rest of Asia.

"We are the biggest portal in Southeast Asia with an 80
percent share in the Singapore market alone. As individual
companies realize the potential of Internet advertising, their
rivals will and do follow suit, increasing our share of the
market along with the benefits for our clients," said Hiro.