West Java falls short in tourism designs

West Java falls short in tourism designs

By Yuli Tri Suwarni

BANDUNG (JP): With implementation of regional autonomy looming
in 2001, West Java tourist businesses are still experiencing
problems concerning their tourist attractions and infrastructure.

While other provinces are already recording their potential
tourist attractions to be promoted, West Java has yet to develop
a clear proposal. Still, the head of the West Java Tourism
Bureau, Memet Handam, has targeted that in 2002 West Java will
be visited by 25 million domestic tourists and one million
overseas tourists.

The potential is undoubtedly there. A buffer area for Jakarta,
West Java is resplendent in its diversity, with the mountain
resorts of Puncak, Selanbintana, northern and southern Bandung,
plus the Bogor Botanical Gardens and Taman Indonesia Indah safari
park combined with stunning coastline.

According to data from 1999 from West Java's Tourist Bureau,
the province has 387 tourist attractions, including 210 nature
tourism sites, 122 cultural attractions and 55 special places of
interest. The attractions are run by the government, state
corporations and state regional corporations, the private sectors
and village administrators. Unfortunately, 63 sites are without
management.

The impact of the monetary crisis has been felt by local
tourism businesses. Chairman of the West Java chapter of the
Indonesian Hotel and Restaurant Association H.S. Hermawan said
that foreign tourists staying in hotels or using other
accommodation facilities numbered 366,980 in 1999, a decrease of
1.68 percent from the 373,256 in 1998. Likewise, the total
domestic tourists staying in hotels also declined; in 1998 there
were 5,870,833, but in 1999 the number slumped to 4,784,212, a
decrease of 18.5 percent.

"The number of tourists decreased because it was said security
in Indonesia was unstable," Hermawan said. Although West Java is
known as a safe region, tourists are afraid of coming to West
Java because they must land in turmoil-filled Jakarta. Some
foreign governments even forbade their citizens to visit
Indonesia."

But since January 2000 West Java's hotel and restaurant
industries have shown better development. From early last year
hotel occupancy, which earlier ranged from 20 percent to 30
percent, has risen sharply. Public relations manager of Bandung's
Preanger hotel, Dian Zulkarnain, disclosed that since January
this year the hotel's occupancy has consistently been higher than
50 percent.

According to 1999 data from the West Java tourist office,
there are 135 star-rated hotels, with 11,175 rooms and 1,021 non-
star hotels with 21,459 rooms.

Framework

Tourist businesses expect that in 2001 West Java's
administration will have a clear framework to develop tourist
attractions, or else it will be left behind by other provinces.

The chairman of West Java's Association of Tourist Travel
Bureaus, Yachya Machmud, said his group's main complaint was the
centralization of most tourist activities in Bandung.

"We have difficulty in promoting other areas beyond Bandung
city except for famous places like Pangandaran. The problem is
the provincial administration lacks enthusiasm in developing its
regional potential," he said.

PT Aerowisata's operational and marketing director Toto K.
Sugiarto, said the centralization of tourist activities in
Bandung could be a boomerang for businesses.

"Visitors coming to Bandung, who only find traffic jams and
are incapable of enjoying its beautiful views, will gradually
have no desire to go to Bandung," said Toto.

The lackadaisickal West Java administration must soon improve
its tourist attractions outside Bandung if it does not want to
lose its fundamental regional income. In 1999 West Java's tourist
sector contributed at least Rp 72,065,301,312 to the regional
treasury, which was a decrease of 0.6 percent over the year
before.

The province also has to take into account the loss of Banten
to autonomy; according to the tourist office, among 1999's most
visited sites, it was first, with more than 2.5 million tourists
taking the sights of old Banten.

The second and third favorite most visited places were the
Sari Ater hot springs and Bogor Botanical Gardens, each with 1.1
million visitors. Pagandaran beach, once very popular in the
area, recorded 990,000 visitors, and Tangkuban Perahu had
491,000.

Tourism insiders say the main obstacle to developing the areas
is a lack of access to the places of interest.

For example, development of Rancabuaya, 100 km from Bandung,
has been stalled by a very poor road. This is despite the fact it
is near a beautiful area of coastline, its waves are ideal for
surfing and the fast-flowing rivers have potential for rafting
activities.

Yachya said it would not be difficult for West Java's
administration to upgrade and organize its tourist areas because
it is a prime source of manpower.

Another problem is the mismanagement of natural tourist sites.
According to Hermawan, the general impression of tourists to West
Java is that almost all tourist programs are unprofessionally
managed.

"Tourist attractions seem to show up as malnutritiously fed
milch cows because of their managerial incapability, and the
local administration tends to avoid taking responsibility."

A concrete example is Pangandaran beach, which has lost is
former luster. The shore is dirty, and the glut of vendors
detracts from its beautiful views.

However, well-organized sites like Subang's Sari Ater hot
springs and Taman Safari continue to attract visitors.

"Because of the comfort enjoyed by these visitors, normally
they have a good impression of the attractions, so they have a
desire to come again," said Hermawan.