Two more companies join KualiVa discount scheme

Two more companies join KualiVa discount scheme

ONBOARD AWANI DREAM 2 (JP): A leading telephone distributor
and a major jewelry retailer have become the 14th and 15th
companies to join the KualiVa discount savings scheme for
shoppers.

PT Erindo Utama, the sole agent and supplier for Ericsson
telecommunication equipment, and PT Gold Martindo, which operates
58 outlets in Indonesia, formally joined the scheme during a
cruise Saturday between Jakarta and Lampung.

Their KualiVa membership agreements were signed on the ship by
the scheme's eight executive council members, led by Hari
Darmawan of PT Matahari Putra Prima, and representatives of the
two companies.

Other members of the scheme are PT Bank Bali; PT Matahari
Putra Prima, a department store chain; PT Gramedia Asri, a
bookstore chain; the airline PT Sempati Air; PT Modern Putra
Indonesia, a photography company; PT Hero Supermarket, a
supermarket chain; Accor Asia Pacific Indonesia, a hotel chain;
telecommunications company PT Satelit Palapa Indonesia; PT
Meganusa Lintas Buana, an Internet provider; PT Grita Artha
Kreamindo, a franchisee of French laundry company 5 a'Sec; and
three paging services companies PT Skytelindo Services, PT
Persada Komindo and PT Raya Pertiwi Semesta.

KualiVa was founded in August 1995 by six companies to promote
products and services by offering discounts in the form of points
-- each worth Rp 1 -- which can be accumulated by buying products
or services at any of the members' outlets.

Bank Bali vice president Budi G. Sadikin said the 750,000
KualiVa card holders had made Rp 7 billion worth of transactions
since the scheme had started.

KualiVa aimed to raise this to a million card holders with
total transactions of Rp 100 billion by the end of this year,
Bank Bali president Rudy Ramli said earlier.

PT Erindo Utama's total revenue had reached US$350 million
last year, said the firm's director Susanto Sosilo.

PT Gold Martina's outlets in Indonesia are under three
different banners: Gold Mart, Prima Gold and Gold Gaya.

Also Saturday, Hari Darmawan donated Rp 175 million worth of
goods and services to the SMU Taman Taruna Nusantara elite senior
high school in Magelang, Central Java, which is supported by the
Armed Forces. The donations include a computer laboratory worth
Rp 125 million and a study tour for 10 students to Ericsson's
research and development department in Sweden.

Kualiva, which has pledged to set aside 0.25 percent of every
transaction made using its cards for community donations. The
scheme has already collected Rp 375 million for charity. (bsr)