TV Media replies

TV Media replies

We refer to the news article in the June 10, 1996 edition of
The Jakarta Post entitled Customers flood YLKI with complaints
about TV Media.

We consider it necessary to correct some inaccuracies in the
report so as not to cause an unnecessary misinterpretation, which
is disadvantageous to TV Media. After having confirmed the
article with YLKI, we have concluded that the information
contained in the article is inaccurate. The article should have
referred to direct response advertisement or "purchase through
TV" (correct terminology has yet to be invented for this
purchasing system), instead of focusing on TV Media. The media
has become so familiarized with TV Media that they have often
mistaken all "purchase through TV" advertisements for TV Media.
In fact, there are four other companies that do the same line of
business as TV Media, i.e. producing "buying through TV"
advertisements.

It should be noted that TV Media is a franchise company with
its headquarters in Singapore. PT Telemedia Internusa is one of
its branches, which acts as the sole agent to market the
company's products in Indonesia. All of our advertised products
have gone through a strict quality control procedure, as customer
satisfaction has been our primary commitment.

We welcome any complaints from our customers, and will do our
best to provide better service in the future.

M. AGUST DWIPUTRA

Program & Public Relations Dept.

PT Telemedia Internusa

Jakarta