TV advertising

TV advertising

Can anyone tell me who is responsible for the screening of
advertisements on Indonesian TV? Whoever it is needs to seriously
rethink their ideas. On all commercial channels the total time
allotted to advertisements outweighs that devoted to actual
programs.

A prime example is the case of movies. Is it not enough that
each night on most of the TV channels the feature film is
summarily cut into two by the screening of the world news,
without being forced to endure at least 10 minutes of inane,
mind-numbing, not to say repetitive pap between each five to 10
minute segment of a movie?

Why do the powers that be deem it necessary to repeat the same
ad two or three times consecutively?

Do they seriously think that this will endear the products to
the TV viewer? On the contrary, I avoid products which are rammed
down my metaphorical throat night after night with all the
subtlety of a brick layer in a ballet troupe - no disrespect to
brick layers.

Please, please, please, whoever you are, have a little
consideration for those who are on the receiving end of your
messages, they can be overdone.

T.N. RYALLS

Jakarta