Trying it on for size
The government policy and campaign to promote the "nationalization" of business establishments in both the public and private sectors has begun to take root. Some private establishments have already initiated the change in their names in compliance with a truer representation of Bahasa Indonesia, strengthening a nation bound by a common language. Some have to re-register their businesses in the name of national identity. Let's look at the alternatives some establishments and companies will have to face when emulating the footsteps of the pioneers of the 1995 Nationalization Drive.
The following names may help explain the old, partially westernized identities. As the companies are now suffering an identity crisis, they may try the suggested Indonesian names.
Airlines & Air Services
Sempati Air -- Sempati Udara
Airfast Indonesia -- Laju Udara Indonesia or Cepat Udara Indonesia
Pelita Air Service -- Jasa Penerbangan Pelita
Indonesia Air Transport -- Angkutan Udara Indonesia or Pengangkutan Udara Indonesia
Banks
Bank Central Asia -- Bank di Tengah Asia or Bank Pertengahan Asia
Solida Bank -- Bank Kuat or Bank Bertahan Lama
United Overseas Bank Bali -- Bank Bersatu Luar Negeri Bali or Bank Bersatu Atas Lautan Bali
Business Centers & Houses
World Trade Center -- Pusat Dagang Bumi or Pusat Perdagangan Dunia
Hotels
Grand Hyatt -- Hotel Hyatt Maha Mulia or Kreeen Hyatt ??
President -- Hotel Pimpinan Negara or Hotel Kepala Negara
Sport, Recreational & the Arts
Jagorawi Golf & Country Club -- Kelab Golf Desa Jagorawi
Jakarta Golf Village -- Lapangan Golf Kampung Jakarta
Dunia Fantasi -- Dunia Khayalan or Dunia Impian
Sea World Indonesia -- Dunia Lautan Indonesia
Putri Duyun Cottage -- Penginapan Putri Duyung (Pondok Putri Duyung)
Taman Mini Indonesia Indah -- Taman Kebudayaan & Seni Indonesia Indah
Jakarta Tennis Court Specialist -- Lapangan Tenis Khusus, Jakarta
Clark Hatch Fitness Center -- Pusat Kesehatan & Olahraga
Clark Hatch or Pusat Bina Badan Clark Hatch
Night Club, Pubs, Cafes and Discos
O' Rileys Pub -- Kedai Minuman O'Rileys or Tempat Minuman Keras si Bule O'Riley
Star Dust -- Tempat Berpesta Abu Bintang or Tempat Menari Abu Bintang
The Pit Stop -- Perhentian Untuk Rawatan Mobil Balapan or PURMB... for short
Tanamor -- Tempat Menari & Minuman Keras Kotak Tanah Tercinta or Tempat Menari Kelebihan Tanah
The Music Box -- Tempat Menari & Minuman Keras Kotak Berlagulagu
Planet Hollywood -- Bumi Hollywood or Bumi Kayuan Berbungabunga
Hard Rock Cafe -- Kedai Kopi Batu-batuan or Kedai Kopi Batu Keras
Regent Night Club -- Kelab Malam Pangeran/Raja or Tempat Orkestra Pangeran/Raja
Top Ten Disco -- Tempat Menari Sepuluh Yang Bagus or Tempat Menari Sepuluh Besar
Big Boy Restaurant -- Kedai Makanan Anak Lelaki Besar or Kedai Makan buat Anak Lelaki Gede
Burger King -- Daging Panggang Maharaja
The Green Pub -- Kedai Minuman Hijau or Kedai Minuman Ahli Greenpeace?
Hailai Night Club and Theater -- Kelab Hiburan Malam & Teater Hailai
Shopping Malls & Emporiums
Sogo -- Sago Sago or Sago; Jago
Golden Truly -- Emas Sungguhan or Benar Benar Emas
Blok M -- Gedung M
Tip-Top Mini Market -- Pasar Kecil Semuanya Beres
Taxis, Limousine, Public Transport Overland Services
Blue Bird -- Taksi Burung Biru
Silver Bird -- Taksi Burung Perak
President -- Taksi Kepala Negara
Big Bird -- (hah, hah)
With the resurgence of the economy and in this 50th year of Merdeka, we surely are moving forward; even amidst the red tape and bureaucratic costs attached to acquiring the new-old image.
FRANS C.
Jakarta