Tourism board, Garuda team up
Tourism board, Garuda team up
Arya Abhiseka, The Jakarta Post, Jakarta
With uncertainty clouding the tourist industry following the Oct.
12 Bali bombings, the Indonesian Cultural and Tourism Board and
flag-ship carrier Garuda Indonesia signed an agreement on Monday
to promote tourism in the country.
The two will coordinate and cooperate on various promotional
activities, such as making TV and radio commercials, establishing
research and development programs, and developing ad campaigns
for cultural and tourist attractions.
The chairman of the tourism board, Setyanto P. Santoso, said
on Monday that instead of showing Mr. Bean comedy videos, Garuda
would now show videos of Indonesia's tourist attractions on its
flights. The videos will be provided by the tourism board.
"Many tourists are still unfamiliar with places like Ujung
Kulon and Wakatobi. We would like to cooperate with Garuda in
promoting other tourist destinations besides Bali," he said.
He also said that the tourism board had allocated some US$15
million for promotional purposes.
Last October, the resort island of Bali was rocked by
terrorist bombs that killed nearly 200 people, many of them
foreign tourists.
Since the attack, the tourist sector has suffered a major
slump. The number of foreign tourists visiting Indonesia last
year was 4.09 million, a drop from 4.19 million in 2001.