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I would like to comment on the recent colorful advertisement
by the mobile phone maker NOKIA. This ad has appeared in The
Jakarta Post a couple of times this week.

For a product as mundane as a cellular phone but slightly
curve-shaped for convenient handling, NOKIA has created a
wonderful ad. It is able to capture one's imagination and
generally create a good and lingering impact in viewers' minds.

Children especially need physical contact in the form of
hugging and cuddling as often as possible -- more so from
fathers. Taking the cue from this simple philosophy, NOKIA has
presented a beautiful picture of a happy dad and his cute little
child. They have supplemented the ad with a phrase "curves are
comfortable".

The body posture and facial expressions of the pair, as
reflected in the ad, leave a lovely impression and no words can
adequately describe the positive effect it projects. If
advertisements should make people enthusiastic, I'd say this
particular NOKIA ad serves the purpose quite well, conveying in
its wake a sense of beauty, love, hope, cheer and all that is
good in life.

"Connecting people", "Human Technology" etc. are words that
have been thoughtfully crafted into this excellent ad.

No doubt, the focus of the ad is to promote their product, but
the way NOKIA has created a wonderful image deserves
appreciation.

Hearty congratulations to NOKIA Corporation and their creative
team.

D. CHANDRAMOULI

Jakarta