Target market of 'Hard Rock FM'

Target market of 'Hard Rock FM'

We write to comment on the article published in The Jakarta
Post on Sunday, March 30, 1997 on page 9, entitled At 26
'Prambors Rasisonia' is still the hottest in town by Helly
Minanti.

Referring to the quotation on the eighth column , paragraph 2
"...In the city, several other radio stations also target
teenagers and youngsters from the upper middle class, like
Mustang, DMC or Hardrock FM. But Malik is not worried, 'We have
our own fans'," we would like to clarify that the target market
of Radio Hard Rock FM is different from that of our Radio
Prambors.

The audience target of Hard Rock FM 87.60 are those aged
between 20 to 30 years of age, mainly final year university
students and newly employed managers, being music lovers and
belonging to B+, A and A+ economic groups, and like to follow
current trends.

MAYA NOVIASARI

Public Relations Executive

Hard Rock FM

Jakarta

Note: The writer had contacted Hard Rock FM, but no comment was
available.

-- Editor