Target market of 'Hard Rock FM'

We write to comment on the article published in The Jakarta Post on Sunday, March 30, 1997 on page 9, entitled At 26 'Prambors Rasisonia' is still the hottest in town by Helly Minanti.

Referring to the quotation on the eighth column , paragraph 2 "...In the city, several other radio stations also target teenagers and youngsters from the upper middle class, like Mustang, DMC or Hardrock FM. But Malik is not worried, 'We have our own fans'," we would like to clarify that the target market of Radio Hard Rock FM is different from that of our Radio Prambors.

The audience target of Hard Rock FM 87.60 are those aged between 20 to 30 years of age, mainly final year university students and newly employed managers, being music lovers and belonging to B+, A and A+ economic groups, and like to follow current trends.

MAYA NOVIASARI

Public Relations Executive

Hard Rock FM

Jakarta

Note: The writer had contacted Hard Rock FM, but no comment was available.

-- Editor