'Tajuk' biweekly magazine relaunched

'Tajuk' biweekly magazine relaunched

JAKARTA (JP): While most nationwide media companies are
lamenting the impact of the prolonged economic crisis on their
existence, PT Gema Juang relaunched yesterday Tajuk as a biweekly
magazine.

Aimed at top business executives and with a new look, Tajuk
will focus on surveys and investigative reports to give the
readers a deeper knowledge of contemporary issues, the magazine's
general manager, Marah Sakti Siregar, said.

"Our market is the people who are concerned about this
country, and do not merely consume entertainment news. We feel
this is the right momentum," said Siregar, former chief editor of
Tiras magazine and editor of the now-banned Tempo magazine.

Tajuk was first published in 1996 on a monthly basis.
Publication was suspended last April because of an internal
management conflict. The relaunched magazine has new management.

Siregar said that almost all the journalists hired by the
company used to work at other magazines such as Tempo, Tiras,
Warta Ekonomi, SWA and the previous incarnation of Tajuk.

Given the journalists' background, he said he was confident
they had the capability to boost the magazine's sales. The cover
price is Rp 7,800 (87 U.S. cents).

"We have had sufficient preparation and have enough human
resources. We feel that the ongoing People's Consultative
Assembly General Session is a huge challenge for serious
journalists," he told reporters.

Siregar said the company printed 70,000 copies of its first
issue.

"We predict that about 30,000 to 40,000 will be sold, while we
will distribute 20,000 others for promotion," he said.

Siregar said that about Rp 7 billion had been invested for the
first year. He estimated the publication would reach break-even
point after three years. (09)