Sprite: Non alcoholic
Sprite: Non alcoholic
To respond to the concerns of Agus and the letter from MUI
(The Jakarta Post readers' column, Oct. 10, 1994) we would like
to explain the following points.
Firstly, we wish to confirm that in the Indonesian manufacture
of Sprite, as well as Coca-Cola and other Company products,
alcohol is not added as an ingredient and no fermentation takes
place.
The ingredients and manufacturing process used in the
production of the Coca-Cola family of beverages products are
rigorously regulated by government and health authorities in
Indonesia and in the more than 195 countries which have
consistently recognized the beverages of The Coca-Cola Company as
non alcoholic products. This includes countries where Islam is
the major religion, like Indonesia.
Secondly, although the government of Indonesia makes "halal
certification" optional, the Coca-Cola Company in Indonesia is
now in the process of applying to the relevant authorities to
obtain halal certification for the Coca-Cola family of beverage
products sold in Indonesia.
Thirdly, since last year, the Bottlers of Coca-Cola in
Indonesia have been conducting marketing activities called
"Community-based marketing" where one of its programs is offering
the fun, the taste, the quality and enjoyment of the world's
best-known soft-drinks to every consumer in Indonesia via product
sampling. The product sampling activities are conducted in public
area, schools and, on a request basis, we provide our Corporate
products free at mosques. Sampling activities are run on an
occasional basis and are intended to offer our consumers the
taste, the quality and enjoyment of our products.
JANNUS HUTAPEA
Public Relations/External
Affairs Manager
PT. Coca-Cola Indonesia
Jakarta