Sony sets up Indonesian marketing arm

Sony sets up Indonesian marketing arm

JAKARTA (JP): The Japanese electronics firm Sony Corp.
announced yesterday the establishment of PT Sony Indonesia, which
will handle the domestic sales and marketing of its products.

The new company, Sony's third direct investment firm in
Indonesia, has been incorporated with capital of US$1 million
capital. It is 75 percent owned by PT Sony Electronics Indonesia
and 25 percent by PT Bintangmulia Senaperkasa, a subsidiary of
Amcol Group.

Sony Electronics, an export-oriented audio-electronic
assembler established in 1992, is 95 percent owned by Sony Corp.
and five percent by Amcol.

Sony Indonesia's chief commissioner, Johnny Kesuma, said
yesterday that the Japanese electronics firm also has set up PT
Sony Manufacturing Indonesia, a wholly-owned color television
assembler, which will start production next March.

Johnny, who is also Bintangmulia's president, said that
preparations for the establishment of Sony Indonesia began three
years ago, when the sales and marketing of Sony products were
handled by Amcol under a licensing agreement signed in 1986.

A director of Singapore-based Sony International, K. Kodera,
said that the direct investment is in line with the company's
global policy. Sony monitors market situations in every country
considered of strategic import and makes prompt decisions, as
well as providing knowledge of marketing technology to locals.
(icn)