SIA launches Bali recovery program

SIA launches Bali recovery program

JAKARTA: Singapore Airlines (SIA) said it would offer discount
packages for all flights to Bali under a recovery program it
hoped would lift sagging passenger volume since the Oct. 12
bombing on the island.

SIA vice president of marketing and the regions, Huang Cheng
Eng, said on Wednesday it would cooperate with the Indonesian
government to help restore Bali's tarnished image.

"A key element in this program is the specially priced
packages that we plan to roll out progressively over the next few
weeks to all countries in the SIA network," said Eng in a
statement.

SIA launched the first package in Singapore on Tuesday,
bundling its tickets with a three-day stay in Bali.

The airline said it would also work with the local Bali travel
industry in planning events and visits to the island.

Security jitters after last month's bombing killed more than
190 people, mainly foreign tourists, have dealt a severe blow to
the island's tourist industry.

As a result of falling tourist numbers, SIA has cut its
Singapore-Bali flights from four to three times a week. -- JP