SEA Games merchandising expected to rise Rp 500m
SEA Games merchandising expected to rise Rp 500m
JAKARTA (JP): Merchandising for the 19th Southeast Asian (SEA)
Games is expected to collect Rp 500 million (US$204,082) in three
months but the Games consortium is not optimistic about sales.
The consortium's promotion and business deputy, Enggartiasto
Lukita, said yesterday the consortium was not expecting much in
the way of sales.
"We're using the products only to support the Games, not to
make a profit. As long as they are sold, we're happy. We'll count
the profit after the event," he said.
The consortium has appointed PT Harfian Putra Pratama, PT Asa
Sagotra and PT Andira Suryamitra to make stickers, caps, T-
shirts, polo shirts, jackets, vests, pins, pens, bags, umbrellas,
watches, clocks and mugs.
All products will bear the Games mascot, Hanoman. Hanoman, who
symbolizes bravery, is a white half-knight monkey from the
Ramayana epic.
Products range from Rp 2,000 to Rp 100,000. Limited edition
merchandise will also be available. The merchandise will be
launched July 28 at the Hilton Hotel Grand Ball Room.
The consortium is cooperating with the Indonesian Retailers
Association to distribute the merchandise to well-known
department stores, including Pasaraya.
Enggartiasto said the consortium and the Ministry of Tourism,
Post and Telecommunications would launch a series of SEA Games
stamps soon.
He said the consortium had registered the products' trade
marks to avoid illegal copies in Indonesia and the nine other
participating countries.
Brunei Darussalam, Cambodia, Laos, Malaysia, Myanmar,
Singapore, the Philippines, Thailand and Vietnam will compete in
the biennial event, which will be here from Oct. 11 to Oct. 19.
The consortium expects to raise Rp 35 billion from the
controversial sticker sales. It has collected Rp 11.25 billion
since March.
President Soeharto urged the consortium to sell the stickers
itself after a there was controversy over their sale when it was
handled by PT Angkasa Rona Graha.
The National Sports Council deputy chairman Arie Soedewo said
the council would cooperate with the media to promote the Games.
"The Minister (of Information, Hartono) said that he would
support the council and the SEA Games consortium to successfully
stage the event and regain the overall title," he said. (yan)