Wed, 14 May 2003

Reader's Digest in Indonesian

JAKARTA: Reader's Digest, dubbed the world's most widely read magazine, will launch its Indonesian version in June, bringing the magazine to 49 editions published in 20 languages.

It will maintain global articles as well as a significant proportion of local content - the goal is to make it useful, interesting and compelling to readers in Indonesia, Reader's Digest Asia said in its statement.

Femina Group, Indonesia's leading health and educational lifestyle publisher, has been appointed the licensed publisher of Reader's Digest Indonesia,

"This is an important step forward for Reader's Digest in Asia. The launch of a Bahasa Indonesia edition gives us access to a country with about 207 million people, that has not only a growing middle class - and therefore potential readers but also a buoyant advertising market," Rosemarie Wallace, Managing Director of Reader's Digest Asia, said.

Reader's Digest Indonesia will be available at newsstands, including good bookstores and supermarkets, in all major cities in Indonesia. The target audience will be high end, females and males over the age of 30. The first issue (July 2003) will hit newsstands on 17 June 2003.

The initial print-run will be 60,000, with the cover price set at Rp 16,000 (US$1.86). -- JP