'RCTI' responds

Soccer has become a global industry aimed at profit-making. Kirch Media spent a huge sum of money to secure the World Cup 2002 broadcasting license from FIFA. Kirch Media required that RCTI pay US$5 million for the right to broadcast in Indonesian territory. The high cost also applies to other countries interested in the same license.

People are fortunate to be in Indonesia to watch World Cup matches for free. Many other countries like Italy and India charge their viewers fees because the license is held by cable TV or obliges them to pay per view. RCTI imposes no charges, although entitled to do so, in order to cover the big license cost and to turn a profit.

To RCTI, the satisfaction of viewers in Indonesia, most of whom are fond of soccer, is more important than mere profit- seeking. Therefore, it is only natural if commercials as the only source of income of private TV stations are featured at intervals, especially for a program of the caliber of the World Cup 2002.

Nevertheless, RCTI continues to strive to make commercials appear more tasteful, without disrupting too much the enjoyment of viewers and at the same time without ignoring our commitment with advertisers. RCTI has made a marked improvement since June 3, 2002, in which matches are presented in full with the names of players and national anthems. It is indeed difficult to please all parties.

TEGUH JUWARNO

PT Rajawali Citra

Televisi Indonesia

Jakarta