Queen of her own 'jamu' kingdom

Queen of her own 'jamu' kingdom

JAKARTA (JP): Mooryati Soedibyo is a born princess. Pakubuwono
the 10th, and ruler of the central Java court of Surakarta, was
her maternal grandfather.

But instead of whiling away her time at the court like an
aloof member of the royal family, she spent much of her childhood
with the staff in the kitchen at the palace. It is her curiosity
really that helped her later in life to set up the large empire
of Mustika Ratu, the undisputed leader today in the cosmetics
market here.

She spent her entire youth watching, learning and collecting
recipes of age old jamu, the traditional herbal concoctions that
were painstakingly prepared every day to keep the women of the
court healthy and happy. At first she tried the same recipes on
her family, herself and later obliged friends who had
always envied the butter-smooth skin of this extraordinarily
beautiful woman.

Eventually her business expanded so rapidly that she had to
pack all her corks, bottles and the simple machine from Taiwan
which she used to make powder and capsules of the same recipes,
out of the family garage into a factory far away from the home,
allowing the family its much needed privacy.

She started with five helpers to bottle a traditional, energy
drink, shampoo from rice straw and coconut hair oil. Today
Mooryati rules over a kingdom of over 3000 employees and has
diversified into producing hundreds of units of jamu in the form
of drinks, powder, pills and capsules and a variety of cosmetics
specifically to suit women of different ages, and income groups,
covering hair, body and facial care, and makeup.

Determined to spread the goodness of traditional recipes for
health and beauty outside the country as well, she recently
signed a memorandum of understanding to supply skills as well as
products to spas soon to be opened not just in other developing
countries like India and Egypt but also London. (Mehru Jaffer)