Puma returns to RI

Puma returns to RI

JAKARTA (JP): Sports footwear brand Puma will reenter the
Indonesian market in June after a seven-year absence, the company
said on Wednesday.

A Puma director for Asia, Ian Woodcock, said he was upbeat the
company's products would receive a positive response from the
market despite the fact that the public's purchasing power had
yet to recover from the economic crisis.

He said the company's previous sole distributor for Asia --
overseeing Thailand and China, Hong Kong, Singapore, Malaysia and
Indonesia -- was forced to quit the market due to business
difficulties.

Asked about the threat of locally produced counterfeit goods,
Woodcock said each Puma product would be protected by a security
label printed by German company Siemens.

In a launching ceremony on Wednesday, the company's
distributor in Indonesia, PT Indosports Jaya, presented the
autumn and winter 2000 collection.

Product price range from Rp 199,000 (US$27) to Rp 599,000.
(yan)