Fri, 18 Jun 1999

Poor service

I regularly frequent the 21 chain of movie theaters. On Sunday night (June 7, 1999) my family and I were planning to watch Legionnaire at Cinere 21. As usual, I telephoned the management of the 21 theater at 7540592 to find out the evening schedule of the screening at Cinere 21. I was told that the film would be screened at 8:30 p.m. My family and I arrived at Cinere 21 at 8:00 p.m. but were very disappointed to find that the film had begun at 7:15 p.m.

So I went to the management to find out why I was misinformed. Unknowingly, I was in for greater disappointment because I was told that the management could not be responsible for any information given over the telephone. The management did not even try to find out who had given me the wrong information; they did not try to reduce our disappointment, either, let alone ask for forgiveness.

I hope the management of the 21 movie theater chain, particularly Cinere 21, can provide better services to its regular moviegoers. Please bear in mind that today, cinemas can generally attract only a small audience because most people are interested in other audio-visual media. Some movie theaters have tried to change their screening schedule in the hope of being able to attract more viewers, but still they are generally empty of viewers. In this case, Cinere 21 is the worst. It is really a pity if its poor service discourages people from frequenting this theater; a condition which will finally lead to its closure.

SRI ASTUTI SOESILO

Jakarta